The challenge
to brand a beer based on a theme of my choosing and create labels, print-ready packaging, and collateral keeping in mind the theme and the brand audience.
As a personal goal, I decided to ONLY use elements of typography to define my both the brand and its collateral.
branding / typography / packaging design
Skills Used
Prof. Judy Salzinger
SCAD Atlanta
Mentor
Fall 2023
Completed
Sola: MBTI Brews
Branding a beer
SOLA
is a fictional beer brand based on the MBTI quiz, a popular test that sorts you (yes, YOU) into one of sixteen personality types.
MBTI? More like MBT-YOU!
The MBTI assessment helps you identify your natural preferences and sorts you into one of 16 distinct MBTI personality types based on four dichotomies:-
How do you direct and receive energy (Introversion vs Extroversion)
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How do you take in information (Sensing vs Intuition)
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How do you decide and come to conclusions (Feeling vs Thinking)
-
How do you approach the outside world (Judging vs Perceiving)
As a rabid quiz-taker, I've taken the MBTI test multiple times, and since I'm the best personality type (ENFP), I decided this would be a fun recipe for my brews.-
There are sixteen different personalities,
and they've all got their very own special flavors.
The perfect palette pairs
Each personality type has distinct characteristics that define them, from loyal, to carefree, to imaginative, and everything between and beyond. I chose my colors very deliberately based on traits of that particular personality type.
Using the eight traits of MBTI as my basis, I divided the sixteen personality types into eight pairs. Each pair would share a color palette - two main colors and an accent color of sorts - but the colors would be used in different ways, like reversed versions of each other.
SOLA's logo and mark brings all 16 personality types full circle. Literally.
('Sola' means sixteen in Hindi. I do have to admit I didn't reach very far for that one.)
The perfect palette pairs
Each personality type has distinct characteristics that define them, from loyal, to carefree, to imaginative, and everything between and beyond. I chose my colors very deliberately based on traits of that particular personality type.
Using the eight traits of MBTI as my basis, I divided the sixteen personality types into eight pairs. Each pair would share a color palette - two main colors and an accent color of sorts - but the colors would be used in different ways, like reversed versions of each other.
Dive into the quiz or into a can - let's brew your perfect match.
With Sola, you brew YOU, boo!
